FEA Cash Rewards Program

Announcing FEA's Cashback Reward Program

FEA Recently began a customer Cash Back Rewards program, offering rewards on select product offering for all eligible and register accounts. Details of the program, including a list of currently eligible products can be found by clicking on the 'Read More' button below.


OLP's 35 under 40

A recent article, published in Optical Lab Products magazine, discusses 35 of the optical industries youngest executives. The list is presented in the same manner as the world renowned Forbes 40 under 40, but instead focuses only on the optical industry. Listed among the 35 is FEA's own William "Other Bill" Heffner, IV. The article provides a brief bio of each person on the list mentioning where they work, what their role is, and a short background. You can find the article in this months print edition of Optical Lab Products magazine or in their digital version online here.

Why Glass? Why Not? Part 2 of 6

In the March/April edition of LabTalk Magazine "Other Bill" continues his 6 part series about the benefits and advantages of using glass as a free-form lens material. In this month's issue he discusses such topics as the importance of brand recognition, expanding availability of a brand by offering it in glass free-form, as well as providing information on brands that are already offering their designs in glass free-form. This article provides both interesting and educational information about the new frontier that is glass free-form lenses. Be sure to check out the full article in the print edition of LabTalk Magazine or by checking out the digital version here.

Closing the Digital Divide

Another article of interest in the most recent LabTalk Magazine is an Article by Author Judith Lee addressing what she calls the Digitial Divide between ECPs and the Labs they use. We here at FEA feel this article draws attention to the nature of a growing gap between ECPs and their labs, and think that the information supplied in the article does an admirable job in redressing this growing divide. The article in its entirety can be found in the most recent print version of LabTalk Magazine or at the following link: Closing the Digital Divide.

We feel that this article should be read not only by ECP's by also by labs to begin to close the communication divide that has been forming in recent years between the two.


Why Glass? Why Not?

In the Jan/Feb issue of LabTalk Magazine FEA's own "Other Bill" begins a 6-part series discussing the merits of glass lenses and why glass is one of the best materials you can use for lenses. The six-part series will be published over the course of the next 12 months and will discuss topics ranging from Innovations in glass to specialty uses for glass lenses. Be sure to check out these articles in the printed editions of LabTalk Magazine or in their digital publications at: LabTalkOnline.com

Severe Weather Notice

January 26, 2015

Severe weather has been forecast for our area from January 26 through January 27th.

As such, it is possible we will have early or no shipments leaving our facility these days. As the weather moves in and we have more information, we will be sure to update you. Thank you, and our apologies for any delays this may cause.


FEA Holiday Schedule

FEA Holiday Schedule:

Our holiday schedule can be found below. Please keep in mind that even if we are open, some shipments may be delayed due to the holiday schedule of the parcel carriers.

Tuesday, Dec 23 -- OPEN, Phones unavailable from 11:45am - 2:15pm due to holiday party
Wednesday, Dec 24 -- CLOSED
Thursday, Dec 25 -- CLOSED
Friday, Dec 26 -- OPEN AS NORMAL

Wednesday, December 31 -- OPEN AS NORMAL
Thursday, January 1 -- CLOSED
Friday, January 2 -- OPEN AS NORMAL


Scheduled Hardware Upgrades: November 7th-9th

We will be performing scheduled hardware upgrades from the evening of November 7th through November 9th. Please be advised that access to the FEA website as well as email will be limited or non-existent for the duration of the upgrade period. Regular operations are expected to resume no later than the morning of November 10th. Please plan accordingly for this temporary interruption.


Introducing Shamir Designs in Glass

FEA announces the introduction of Shamir free-form lens designs in glass. This article discusses when these new offerings will be available as well as what designs they are, what indexes they will be available in, as well as what color/polarization options will be available.

September Eyecare Business Q&A

In the September issue of Eyecare Business, our own "Other" Bill takes part in a Q&A session regarding the dispensing of glass lenses. The article can be found on page 52 of the September Issue, a link to which is provided below.

Sept. Eyecare Business


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